Digital marketing is the component of marketing that uses the internet and online-based digital technologies to promote products and services. Almost everyone in the world has access to the internet. More businesses are shifting to the online space because of the many potential customers that use the internet daily.
As a marketing director, you must stay updated on the latest marketing trends to gain an advantage over your competitors. The internet changes daily, and if you depend on the internet for marketing, you need to update your marketing strategy. Below are some of the digital marketing trends popular in Adelaide for e-commerce brands in 2022.
1. Mobile Commerce
Many people use smartphones daily to scroll on the internet. You can utilise this by marketing your products or services through mobile platforms. The best way to do this is by creating a mobile application for your company. Mobile applications are more efficient than the web and very easy to use.
2. Voice search
Modern smart homes are on the rise in 2022. This means you can use your voice to search for anything on the internet using virtual assistant technology such as Alexa or Siri. Voice searching is easier, more accurate and more efficient than typing.
To market your products or any services you offer, you need to record a video showing more details about a product. Most customers are more likely to buy products with video descriptions than those with pictures.
4. Customer personalisation.
Today, there are tools and technologies to personalise a customer’s online shopping experience. You can do this by tracking cookies and other details like the location and age of a customer. Personalising a customer experience increases sales in your business.
5. Influencer marketing
Social media is a great way to market your products because of the millions of people who use social media daily. You can use people with a high social media following to market your products to their followers.
6. Direct-to-consumer (D2C)
This is a modern E-commerce strategy that cuts out the traditional intermediaries. With this strategy, the product goes directly from the manufacturer to the consumer.
7. Social media commerce
Social commerce allows customers to purchase products on social media platforms. Most people use social media daily while going on with their daily tasks. You can use popular social media platforms like Facebook, Tiktok, or Instagram to market your products. Also, you can use an eCommerce marketing agency like Online Path to market your products on social media.
Shipping and inventory management are important aspects of any online business. Your shipping process must be efficient to enhance customer satisfaction. Therefore, you must include an effective shipping component in your e-commerce website.
9. Augmented reality
This modern technology helps customers experience a product you are selling better. It gives a better sense of detail of your products to customers. Augmented reality also shows the size and scale of a product.
10. Artificial intelligence
Artificial intelligence is a modern and new concept to most people. However, you can use it to gain an advantage over your competitors by incorporating it into your website or mobile app. The most used artificial intelligence in e-commerce websites is chatbots.
Marketing is important for any business in the world. The internet has grown greatly over the last decades; hence more businesses are shifting the online space. With these marketing trends, you can stay ahead of the curve and get more customers.